You Snus You Lose
Research
Strategy
Concept Development
Visual Idenity
Digital Design
Motion Design
UI/UX
In our bachelor thesis, my partner, Signe Hyllested, and I set out to tackle a growing issue: how to motivate young people aged 15–20 to reduce or stop their use of nicotine pouches—while also raising awareness about the associated health risks.
Based on insights from our research, we developed an interactive concept designed to make a real difference.
The result was You Snus You Lose—an app that uses gamification and community features to support behavioral change. Through elements like badges, goal setting, and progress tracking, the app creates a playful and motivating experience. We also built in a social space, where users can share their progress, encourage each other, and stay committed to quitting together.
Credtis: Signe Hyllested