YCCA Shortlist Design 2024
Visual Idenity
Research
Concept Development
Digital Design
Logo Design
Motion Design
Our dynamic visual identity for the ADHD Association is a reflection of the complex, ever-moving, and curious nature of the human brain—particularly in individuals living with ADHD. Every design choice has been carefully considered to communicate this idea and reinforce the organization’s mission.
The colors and typography symbolize the continuous thought process and the diversity of experiences. The logo represents an ongoing quest for understanding and embraces individuality.
This dynamic identity forms an emotional connection to the intricate landscape of the mind and celebrates the uniqueness found within the ADHD community—because no two experiences are ever the same.
Credtis: Marie Rørstrøm